September 23, 2015—In Willie Nelson’s head, marijuana legalization simply makes sense. Now that Nelson has a capital firm backing his new endeavor, he may end up convincing a greater number of Americans.
According to the Daily Mail, the 82-year-old star’s Willie’s Reserve has secured funding from New York-based private equity firm Tuatara Capital. In a statement, the firm’s chief investment officer Al Foreman said Tuatara’s team is excited to partner with the singer. To Foreman, “[Nelson] embodies this spirit of American entrepreneurship and conviction to a cause.”
Despite or perhaps because Nelson was arrested several times for marijuana-related offenses, the singer believes his endeavor will prove that legal pot is good for the country.
“I hear stories from people across the country about how the end of marijuana prohibition is improving their lives. Legal marijuana makes sense. Good business will prove it can work in America.”
In order to make his business work, Nelson said he’s looking “forward to working with the best growers in Colorado and Washington to make sure our product is the best on the market.”
Tuatara’s investment in Willie’s Reserve is the first since its official launch. The firm hopes to focus only on cannabis-related investments. Here’s coverage from before Nelson obtained the capital backing:
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